The Dord of Darien

Musings from the Mayor of the Internet

Accuracy in Advertising

I saw this package of curtains when I was at Target the other day. Try not to get distracted by the reflection of my sexy hands while I take the picture, and just focus on the part where it says "Block out over 100% of light."

Now, I understand advertising hyperbole, and I’m fine with it. I’m not the type of person who gets his face bent out of shape by the ads for those useless "hand sanitisers" declaring that they kill five nines of germs or some shit like that. But I do take some small exception to the claim that these curtains block over 100% of light — as in, you know, more than all the light there is to block. I would dearly like to know how they accomplish this feat. My guesses for how this occurs:

• They generate a bunch of light on their other side, thereby blocking out over 100% of light relative to what light there was before.

• They generate massive quantities of the nonexistent "anti-photon," thereby technically generating negative light.

• They’re so good they can block light that doesn’t even exist.

• They bunt, hit and run, and play scrappy, instead of clogging up the basepaths.


August 2nd, 2009 Posted by | Bullshit | no comments

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